Ahmedabad Carnival is an event covered under 'Confluence' : the annual management festival of IIMA. The event is a 3 day fun carnival offering fun and learning activities for kids, delicious food joints, music and cultural activities, a flea fiesta with several exhibitors and a specially curated 'wonder street' where various joyous activities are organised for the audience each day.
Facebook was used for the promotion of the event. The postings focused on attracting the audience to the event and showcasing the highlights of the event to the visitors. Over 3.5 lakhs event reach achieved through postings on Facebook. Facebook promotions got 4.9k audience Interested in the event and led to the generation of a footfall of 1.6k people. The after movie video of the event received 22k views and over 300 shares