The Chocolate Room was established in the year of 2007. From last 10 years the company has grown very fast. Now the brand has its presence in 8 countries, 20+ states, 50+ cities and 200+ chocolate cafes across the globe. It’s the first chocolate café brand which started giving franchise in the Indian market and it’s the first who introduced live kitchen concept in the Indian cafe industry to serve fresh food.
Project Brief
The task at hand was to establish presence of The Chocolate Room on Instagram. Instead of just posting photographs of dishes offered by them we decided to have a more user generated content centric approach. We would search for photographs clicked by users across Instagram containing food dishes of TCR and then select the best ones for TCR's Instagram page. With this and other social media tactics we gained over 8000 followers on TCR's Instagram. Testimonial o
