National Women’s Parliament 2017Umangi SharmaMarch 17, 2018
National Women's Parliament 2017
Client
Govt. Of Andhra Pradesh
Industry
Event
Services
Social Media Marketing
Date
10 - 12 February 2017
About Project
National Women's Parliament is organised by Andhra Pradesh Legislative Assembly with the theme of ‘Empowering Women — Strengthening Democracy’, The vision of NWP is to enable and encourage social, political and economic empowerment of women in all strata of the society. One of the objectives of National Women's Parliament is to generate new ideas, concepts, theories and ideologies for women empowerment. National Women's Parliament 2017 connected over 10,000 higher secondary girls with eminent women personalities. The three-day event saw girl students connecting with 401 women legislators, 91 women Members of Parliament and 300 social and corporate women leaders of India and overseas.
Project Brief
National Women's Parliament was truly a one of it's kind event and with this came challenges to introduce and aware people about this event. We took to Twitter and Facebook to achieve our goal as these platforms are more relevant for social issues regarding women empowerment. A pre-event campaign was carried out highlighting inspirational quotes of some strong and empowered women around the globe. Along with this another campaign was carried out announcing the speakers/guests and their achievements that would be attending National Women's Parliament. Live coverage of event included posting creatives with quotes by the speakers. Photographs were clicked and creatives were made on the spot as the event proceeded. Tweets highlighting quotes from speakers were done. By the end of the event we had over 77 million impressions on Twitter.
