Colour and Emotions evoked by them in Branding

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Your brand identity defines how the world perceives your brand. Colour is an integral component of that perception. Using the same colour can strengthen brand awareness.
With the mention of Coca-Cola, the colour red comes to mind. And when someone says Twitter bird colour blue pops in your head.
Here’s a quick cheat sheet for colour and their respective emotions.

Blue

Emotion: Trust, Dependable, Strength, Loyalty, Honesty, Inner Security
Industry: Security, Finance, Technology, Health-care, Accounting
Used To: Reduce Stress, Calmness, Relaxation, Security, Create Order

 

 

Red

Emotion: Excitement, Youthful, Bold, Energy, Passion, Courage, Attention
Industry: Entertainment, Food, Sport, Fire Protection, Children Products
Used To: Stimulate, Create Urgency, Draw Attention, Caution, Encourage

 

Green

Emotion: Peaceful, Growth, Health, Harmony, Kindness, Dependability
Industry: Environment, Leisure, Alternative Energy, Entertainment, Education
Used To: Restore Energy, Promote Growth, Nurture, Rejuvenate

 

Orange

Emotion: Friendly, Cheerful, Confidence, Optimistic, Independent, Adventurous, Creativity
Industry: Art, Entertainment, Food, Sports, Transportation
Used To: Stimulate, Communication, Draw Attention, Express Freedom, Fascinate

 

 

Yellow

Emotion: Optimism, Clarity, Warmth, Enthusiasm, Opportunity, Spotantinty, Happiness, Positivity
Industry: Food, Sports, Transportation, Travel, Leisure
Used To: Stimulate, Encourage, Relaxation, Awareness, Energize

 

Lavender

Emotion: Creative, Imaginative, Wise, Sensitivity, Mystery, Spirituality
Industry: Humanitarian, Psychic, Religion
Used To: Induce Creativity, Inspiration, Wisdom, Power, Luxury, Intuition

 

 

Grey

Emotion: Balance, Neutral, Calm, Practical, Conservative, Formal, Quite
Industry: All Industries(Mostly combination with colours)
Used To: Emotionless, Conservative, Formal, Sophisticated

 

So, which colour is right for your brand?

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